Public Relations
Beginning in September of 2022, a classmate and I created a PR agency to pitch a campaign to the National Press Photographers Association (NPPA).
As a nonprofit, NPPA’s main objectives were gaining younger members and promoting trust within the journalism industry. I had the unique opportunity to survey their current members, and plan a comprehensive campaign. My classmate and I created a PR agency G&Y, where we created a TikTok media kit, Instagram best practices guide and other works
National Press Photographers Association
Infographic
Using some of the NPPA member's photos helped me create this infographic, based on the data collected from the surveyed NPPA members. During this campaign, I got very comfortable using Adobe Illustrator and Adobe InDesign. This infographic was created for internal communications to the board of directors and NPPA members.
National Press Photographers Association
Instagram Best Practices
This guide was created by me to refine NPPA’s presence on Instagram and target the membership of younger professionals. Looking into changing algorithms of social media platforms is key to an effective social media plan. This best practices guide looks at Instagram Reels and their vitality for future campaigns. As a photography-based organization NPPA's presence on Instagram is essential to it's future.
National Press Photographers Association
TikTok Social Media Plan
This guide has comprehensive steps to starting NPPA’s TikTok including, what to post, how to respond to comments and which accounts to follow. TikTok is a unique platform in its ability to host powerful short-form video content. TikTok is such a creative platform, and looking at its ever-changing algorithm is a great precusor for what to post.
Public Relations Campaigns
PR Firm Branding Guide
For class, I created a “fake” PR firm. I designed the logo and completed this branding guide. This campaign allowed me to hone my design skills, specifically in Adobe products. "G & Y" are the initials of our last names. My colleague and I worked very well together and it was a joy getting to be creative with another passionate person in the field.