Public Relations
Beginning in September of 2022, a classmate and I created a PR agency to pitch a campaign to the National Press Photographers Association (NPPA).
As a nonprofit, NPPA’s main objectives were gaining younger membership, and promoting trust within the journalism industry. I had the unique opportunity to survey their current members, and plan a comprehensive campaign. I partnered with another student to create our own PR agency G&Y, where we created a TikTok media kit, Instagram best practices guide and other works
National Press Photographers Association
Inforgraphic
This infographic was designed by me, based on the data collected from the surveyed NPPA members.
National Press Photographers Association
Instagram Best Practices
This guide was created by me to refine NPPA’s presence on Instagram and target the membership of younger professionals.
National Press Photographers Association
TikTok Social Media Plan
This guide has comprehensive steps to starting NPPA’s TikTok including, what to post, how to respond to comments and which accounts to follow.
Public Relations Campaigns
PR Firm Branding Guide
For class, I created a “fake” PR firm. I designed the logo and completed this branding guide.
